Passion is 1. a lively or eager interest in or admiration for a proposal, cause, or activity; or
2. an energetic and unflagging pursuit of an aim or devotion to a cause.
That is what characterizes our ministry when it comes to pursuing God and fulfilling the call upon our lives.
But "Passion Week" in our name mainly derives from the last seven days of Jesus on earth and particularly his sufferings in the last hours, laying down his life for the world. This implies that we are to "lay down" or "deny ourselves" in order to see the light of the gospel spread.
Secondly, in Acts 1:3, it is recorded that "To them also He showed Himself alive after His passion (His suffering in the garden and on the cross) by [a series of] many convincing demonstrations [unquestionable evidences and infallible proofs], appearing to them during forty days and talking [to them] about the things of the kingdom of God" , this implies that Passion Week Mission International is to continue talking to people about the things of the Kingdom of God accompanied by convincing signs and demonstrations.